By Ken Spickler -
Just received a voice mail, where the Caller ID showed the name of a prominent manufacturer we do business with. Upon listening to the voice mail it turned out to be a VAR making a cold call, reading completely from a script, extolling the virtues of why I should buy my stuff from them. ?My first thought was "why is this manufacturer letting a VAR use their phones for cold calls?" ?The VAR's follow-up email showed the same phone number in the signature. ?They're Caller ID trolls, and I'm not likely to do business with anyone that practices these tactics.
/rant